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Transforming an IT Company's Website to Drive Leads, Enhance Brand Awareness, and Support Recruiting Efforts
GovValue, a growing IT company, has garnered considerable success within the government sector through its extensive network. However, they sought to expand their clientele to include civilian companies while continuing to leverage their expertise in Nearshore Outsourcing, a niche service connecting North American companies with skilled IT professionals from South America at a competitive cost. Their primary objectives were to increase leads through their website, enhance brand awareness, and boost their recruiting efforts to strengthen their Nearshore Outsourcing network.
Challenges
Limited Research
Despite success in government contracts, the client needed to broaden their market reach to attract civilian companies.
Brand Identity
The website required a transformation to appeal to both civilian companies and IT professionals while maintaining a futuristic and modern feel.
Recruiting Support
Enhancing the careers section to attract top-tier IT talent from South America was crucial to expanding their Nearshore Outsourcing network.
Solutions
Understanding Values and Needs
We conducted in-depth consultations to learn the client's values, goals, and target audience. This insight guided our strategy for aligning the website design and content with their objectives.
Template Selection
After thorough analysis, we presented a selection of website templates that resonated with the client's vision. A template that balanced modern aesthetics with user-friendly navigation was chosen.
Content Development
Leveraging our SEO expertise, we conducted keyword research to optimize the website's content for search engines. Since the client was not ready for a blog, it was important to make sure all content contained valuable keywords. Each section was carefully crafted to communicate the client's services, values, and expertise effectively.
Lead Generation Optimization
We integrated lead-generating forms strategically throughout the website to capture visitor information and facilitate communication with potential clients.
Career Section Enhancement
Recognizing the importance of attracting top IT talent, we revamped the careers section to showcase the benefits of joining the company's Nearshore Outsourcing network. This included highlighting opportunities for professional growth, cultural exchange, competitive compensation, and a smooth hiring process for those who want to get into the North American job market.
User Experience Improvement
We focused on enhancing the website's user experience by streamlining navigation, optimizing page load times, and ensuring compatibility across devices.
Before
After
