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A T&C SOLUTIONS PTE. LTD. Branding Success
Content Connections, formerly known as Hyphen Social, approached our brand and design agency seeking a complete transformation of their brand identity. They felt that their previous name and visuals did not effectively convey their core values or competitive strengths. Their mission was to harness a connection between businesses seeking promotional support and content creators promoting products via various channels. Our objective was to develop a brand identity that reflected their expertise, precision, and innovation.
The Challenge
Rebranding HyphenSocial
HyphenSocial approached T&C SOLUTIONS PTE. LTD. with a crucial mission: to refine its brand identity and establish a strong, cohesive presence in the competitive affiliate marketing space. The platform, which connected brands with content creators to enhance marketing impact, required a complete transformation, including:
A new company name
A comprehensive brand strategy
A distinct visual identity with a new logo
A full brand book to guide future marketing efforts
Before
The Process
In-Depth Research & Strategic Development
Stakeholder Interviews
To ensure our rebranding efforts aligned with company objectives, we conducted stakeholder interviews with key leadership and team members. These discussions provided valuable insights into the company’s vision, operational model, and audience needs, forming the foundation for the brand strategy.
Competitor Analysis
To position the brand effectively, we analyzed three primary competitors:
- Levanta.io
- Maverick X
- Archer Affiliates
Our analysis covered:
- Brand strategy and key messages
- Unique selling propositions
- Core benefits
- Strengths & weaknesses
- Target audiences
- Visual identity (logos, color palettes, typography, imagery, video usage)
Brand Analysis & Strategy Development
HyphenSocial operates as a marketplace model, similar to Airbnb, connecting two core audiences:
Sellers/Brands
Businesses seeking promotional support through content creators.
Publishers/Influencers
Content creators promoting products via various channels (articles, videos, social media).
Our strategic approach was built around the concept “Connections Beyond the Click”, emphasizing that success in digital marketing extends beyond a single interaction. By fostering meaningful relationships and leveraging deep data insights, the platform empowered both sellers and publishers to optimize marketing strategies for long-term growth.
The Transformation
Introducing Content Connections
Through an extensive naming process, we narrowed options to 11 finalists, each reflecting key brand values like collaboration, growth, success, and connection. The selected name, Content Connections, captured the platform’s core function—creating strategic partnerships that drive meaningful marketing results.
Visual Identity
A Unified Brand Aesthetic
Once the new name was finalized, we moved to the visual identity phase. We aimed to craft a modern, sophisticated brand that reflected Content Connection’s innovative approach. This included:
Logo Design Concept
The overlapping circles in the logo visually represented collaboration and the limitless potential of connections within the platform.
Color Palette
- Primary Colors (Light & Dark Blues): Conveyed trust, security, and professionalism.
- Accent Colors (Violet, Pink, Gold): Represented innovation, excitement, and a forward-thinking approach.
Typography
We selected rounded, user-friendly fonts to emphasize the platform’s ease of use and accessibility for both brands and influencers.
Brand Applications
Brand Book
A comprehensive guide covering purpose, mission, ethos, values, positioning, tagline, personality, core messaging, and brand voice.
Mock Up Applications
Social media graphics and website design prototypes demonstrating brand identity in real-world applications.
Stationery Package
Business cards, letterheads, and email templates reflecting the new branding.
Results & Impact
The transformation from HyphenSocial to Content Connections positioned the brand as an industry leader in affiliate marketing. With a clear strategy, strong messaging, and a visually compelling identity, the company was well-equipped to scale its marketplace and enhance partnerships between brands and content creators.
T&C SOLUTIONS PTE. LTD.’s strategic and creative expertise ensured that Content Connections launched with an identity that resonated with its audience, stood out from competitors, and embodied the brand’s mission of connecting beyond the click.
